Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Wednesday, October 12, 2005

Consultants; good, bad, ignored?

Last month I celebrated my 10th year at Mission Network News. In December, I'll be celebrating 22 years in broadcasting. It's hard to believe, really. When I got into radio we were spinning records, using cart machines and reel-to-reel machines. The over nights and weekend shift were training grounds for radio stations. It's not like that any more.

The thing that puzzles me about Christian radio these days is the large number of Christian radio stations using consultants. First, it's amazing they have that kind of money to invest (or waste...depending on who you talk to). While I don't have a problem with hiring consultants, it seems to me stations would want to hire consultants with a similar world view. I'm amazed at the number of Christian radio stations that aren't only hiring consultants with no Christian worldview, but they're listening to them and making major programming shifts.

Please don't blog me and say, "Greg, consultants are only consultants...they don't change programming." That's the stupidest thing I've ever heard. Why would you hire a consultant and then NOT listen to them? If you're hiring a consultant, spending a lot ministry dollars, and you're not listening to them, you ought to be committed. Why would you waste God's money? That's like saying you're paying for Arbitron ratings even though you don't trust their numbers. Or, hiring a meteorologist when you know his forecasts are wrong a majority of the time.


Blogger Couchy said...

OUCH! Well, at least ouch for some people :-). We don't pay for consultant advice OR questionable forecasts.

Arbitron on the other've got to have some way to measure your effectiveness, and until somebody comes up with something better, they are all we have.

10:34 PM  

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