Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Thursday, September 29, 2005

How many different kinds of radio are there?

I've been trying to think of all the different kinds of radio formats in the U-S today. With all the different formats out there, why is Christian radio trying to focus on just a few formats? You have AC, CHR, INSPO and Talk as the most popular formats. With 82 percent of Americans who 'favor' Christianity over all other religions, why are we so myopic?

2 Comments:

Blogger topher1kenobe said...

AMEN! I really don't like any of those formats at all, so I'm pretty much out of luck in regards to Christian radio. Or maybe Christian music at all?

9:15 AM  
Blogger Couchy said...

My friend Dave St. John at KZZQ in Des Moines actuall thinks we should have FEWER!

He points out that the many mainstream formats that we have today sprung out of just a few decades ago. For example, alternative rock and active rock are both children of mainstream rock. AC, Hot AC, Modern AC, were birthed from CHR.

He thinks that if Christian radio stations were to adopt one mass appeal format (like AC), all of us would reach critical mass much faster and then be able to grow/splinter into sub-formats or new formats. But without doing that, he thinks that Christian radio as it is will continue to consist of small stations and small audiences because CCM radio has yet to reach any kind of large-scale national audience growth.

I don't agree with him, but I do find his point intriguing.

6:31 PM  

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