Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Wednesday, August 10, 2005

Radio vs Internet - what's better ministry

Recently Gospelcom (our website host) went through a major changeover (which I don't understand). What I do understand is that it caused major problems. It caused internal server errors, broken links, and more. Our webmaster asked me, "If you had to choose one over the other, which would you chose radio or internet?"

I thought for a minute and said, 'hmmmm, it depends on what you're talking about.' And, it really does. Radio is a great communication tool. It's something that can immediately communicate a need. That's the number 1 place people gets their news. I think it a great immediate information tool. You can hear it any where; car, home, business, farm, you name it.

However, the internet seems to be more ministry focused (for us, at least). Here's why I say this:
1. People use Mission Network News e-mail updates as a daily prayer guide.
a. Very few people use radio that way (in the U-S at least).
2. People download our podcast to play it at church
a. Most people don't record the radio and play it at church
3. The web site distributes literature that helps Christians focus on missions.
a. Radio can help with this, but much of our resource ordering comes from on-line users.
Is radio ministry focused? It can be, but mostly radio is entertainment. That's just the nature of the beast. Radio is a great tool to communicate with people. Yes, people are ministered through a song or a program, but what usually happens? They call or write for more information or they use what they've heard to dig deeper. I guess you could say that's 'ministry', but how many of the people who use radio use it that way? Very few.

The Internet is different. Almost everyone coming to our web site is looking for something specific. They heard about a resource, a prayer guide, an event, etc that grabbed their attention and they want to pursue something further.

I haven't given this a lot of thought, but for Mission Network News, radio announces the ministry and the web site powers the ministry. While most of our funding come through the radio, those who want to be behind the scenes prayer warriors, researchers, etc use the web site.

1 Comments:

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6:56 PM  

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