Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Thursday, July 28, 2005

It's been a while...

Sorry, It's been so long since I've posted anything. I've been kind of busy and kind of out of the country.

As many of you know, I traveled to India to see, first-hand, the work of Gospel for Asia. What an incredible organization. It's empowering the nationals to do evangelism, church planting and missions work, not only in India, but in surrounding countries as well. While I understood in my head that nationals need to do the work, now I know they are doing the work and it's very effective. But, American Christians are needed. No, not to do the work, but to help with financial support. For as little as $1 a day you can begin supporting a pastor, evangelist or church planter in India. Within a year of receiving the training they need, they'll start at least one church. What an investment. Go to GospelForAsia.org to help them.

On another subject, I've been talking with some of the national program producers and it looks like we're going to be starting a Christian Program Producers Association. The goal of this organization will be to talk about trends in our industry and talk about the consultants, who are having a major impact on Christian radio ministry today. Many consultants have advised to move long form programming to time nobody's listening, or drop them altogether. This is having an impact on everyone, even the short features. I was recently told the reason MNN was dropped from a radio station's program schedule was because a :10 sample didn't test well. How can a :10 sample of a news broadcast be enough to test well? At any rate, we're hoping to have our first meeting at National NRB. So far, Focus on the Family, Insight for Living, Truths for Life, Moody Broadcasting, Gospel for Asia, have said they will participate. More to come later.

That's it for now. If you'd like to see pictures and hear a wrap I did for Moody about my trip to India, go to MNNonline.org/special.

1 Comments:

Blogger Couchy said...

A :10 sample didn't "test well?" Wow that's totally not the way to test short features, IMO.

Certainly a :10 clip of a song they aren't playing yet (but are considering) would not test well either.

Research is a tool, not my boss! Things you already know :-).

9:56 AM  

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