Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Thursday, May 12, 2005

Arbitron Numbers out...do you care?

I was sitting around the lunch table today and the topic of Arbitron came up. For those that don't know, that's a "measuring stick" of sorts. It helps radio stations get an idea of who's listening to their radio station.

Many more non-commercial Christian radio stations are receiving these numbers. Many claim it's a 'tool' to help them figure out how they're doing. My question is; what determines how you're doing? Is it if you have more listeners than you had the previous quarter? Or, is it if you're seeing more people come to Christ or seeing lives changed because of your ministry? Or a combo of both?

I'm not so sure this is a good guide-post for Non-com radio. I'm not saying we shouldn't be doing good radio. I'm all for that. What I am concerned about is that we're so worried about getting more listeners we water down the 'ministry' part of radio for fear the gospel will offend some of our listeners. Since many non-coms have access to Arbitron reports (because of the consultants they've hired) Christian radio may be heading in that direction.

Does your station use Arbitron? How do you use the information?

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