Christian Radio

This blog has been established to talk about Christian Radio (the industry) and to encourage those who are working in the industry. I would like to talk about news, music, programs and whatever else comes up. My goal is to get listeners and the professionals to talk about the issues to help make the ministry even better and stronger. Tell all you know about this blog.

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Location: Grand Rapids, Michigan, United States

I'm the Executive Director of Mission Network News, a broadcast network servicing more than 900 radio stations in North America, New Zealand, Eucuador, Romania and Moldova

Sunday, March 20, 2005


I've been sitting here wondering about the future of Christian radio. As I mentioned in my very first post, there are many positions in Christian radio today. I'd like to look at just one side of the industry today; consultants.

I believe that many stations need consultants. Christian radio has typically been '2nd rate' broadcasting. They've settled for average or below average quality for a long time. I believe consultants have helped Christian radio stations improve their sound. In some cases, the quality has improved, but at the expense of ministry.

What I've objected to most it making blanket recommendations. The goal has been to increase to total number of listeners, which isn't a bad thing. But, when consultants tells Christian radio stations to stop talking about Jesus or using Scripture because those things are offensive that's when I get a little upset. And, it is happening all over the United States. The other thing that is currently changing the face of Christian radio is more music less talk. Many Christian radio stations are pulling quality programs like Mission Network News, Focus on the Family, Insight for Living and others simply because they don't want talk. That 'talk' is what plants seeds of the Gospel in the hearts of many. That 'talk' is also what encourages people to get 'actively' involved.

What these station don't understand is that when they take these programs off the air, they're helping to put them out of business. When that happens organizations like Focus on the Family won't be able to minister to people. Insight For Living won't be able to disciple believers in the faith both here at home and in other countries where the need is even greater. And, news networks like Mission Network News won't be able to encourage people to get involved in missions. If those who are called to take this message to the masses are prevented from doing it on the air, who will?

Again, I believe radio stations need help. The consultants have helped many radio stations improve their on air sound. But, I also believe some of the research they're using is flawed and needs to be reviewed. Many are taking secular listening habbits and applying that research to Christian radio listening, and I don't think they're the same at all.

Greg Yoder


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